Creative testing,and why it's important.
Creative testing,and why it's important.
Dec 15, 2025
Dec 15, 2025
If you are not testing correctly, you lose to your competitors.
If you are not testing correctly, you lose to your competitors.
90% of META scaling happens through content production and optimization.
If you do not have enough content and tests running, then you will lose against competitors in the long run! Many agencies and marketers do not know this, and will therefore in the long run burn money on non working ads.
So here is exactly how you do not fall into that trap!
Why it's important
There are two ways you can increase adspend:
Increase spend per ad, if they meet the criteria that have been set.
Set up and test more content, meaning build creative diversification
META has itself said that iterating content is what prevents ads from stopping to work.
This is especially important after the new Andromeda update in August 2025.
Content testing shall happen continuously and be iterated on new angles and concepts.
How do you test content correctly?
Testing of content is based on the circle of creation, testing and perfecting.
This then involves the following
New content is set up
Scale up or down ads according to given financial criteria
Iterate based on winning ads
Create new content that you shall test [Here new angles and concepts apply]
Key Lessons | Must be done
There are some very important points that must be correct for content testing to work.
Always divide content into ABO [Adset Budget Optimization] structure.
Content is divided into buckets.
A bucket contains 3 to 5 creatives of the same concept.
Never more than 5 or less than 3 ads.
If ads are not working, CUT THEM before you burn money.
But never cut an ad based on rules, only data and numbers.
How you scale profitably
The goal is to give the ad enough spend to hit given targets:
2x AOV or 3x CPA
This means that if you spend 1000 kr per day per adset, and have a CPA target of 1000 kr. Then you must have 3000 kr in adspend before you can turn off or scale up the ads.
This is the reason it is EXTREMELY important to have full control of what your CPA target actually is. Which indicates that the lower spend you have, the longer it will take to scale your ad account.
90% of META scaling happens through content production and optimization.
If you do not have enough content and tests running, then you will lose against competitors in the long run! Many agencies and marketers do not know this, and will therefore in the long run burn money on non working ads.
So here is exactly how you do not fall into that trap!
Why it's important
There are two ways you can increase adspend:
Increase spend per ad, if they meet the criteria that have been set.
Set up and test more content, meaning build creative diversification
META has itself said that iterating content is what prevents ads from stopping to work.
This is especially important after the new Andromeda update in August 2025.
Content testing shall happen continuously and be iterated on new angles and concepts.
How do you test content correctly?
Testing of content is based on the circle of creation, testing and perfecting.
This then involves the following
New content is set up
Scale up or down ads according to given financial criteria
Iterate based on winning ads
Create new content that you shall test [Here new angles and concepts apply]
Key Lessons | Must be done
There are some very important points that must be correct for content testing to work.
Always divide content into ABO [Adset Budget Optimization] structure.
Content is divided into buckets.
A bucket contains 3 to 5 creatives of the same concept.
Never more than 5 or less than 3 ads.
If ads are not working, CUT THEM before you burn money.
But never cut an ad based on rules, only data and numbers.
How you scale profitably
The goal is to give the ad enough spend to hit given targets:
2x AOV or 3x CPA
This means that if you spend 1000 kr per day per adset, and have a CPA target of 1000 kr. Then you must have 3000 kr in adspend before you can turn off or scale up the ads.
This is the reason it is EXTREMELY important to have full control of what your CPA target actually is. Which indicates that the lower spend you have, the longer it will take to scale your ad account.
