Cost per lead from 7.8$ to 2.9$ in 4 months
Cost per lead from 7.8$ to 2.9$ in 4 months
DURATION
01.05.2024 - 01.12.2024
DURATION
01.05.2024 - 01.12.2024
CLIENT
OneCall
CLIENT
OneCall
Meta Ads
Meta Ads
Google Ads
Google Ads
Creative strategy
Creative strategy
Media Buying
Media Buying
Project Overview
Project Overview
They wanted help getting leads at a cheaper cost for their call center to reach out to. They where struggeling with high curn rate and bad leads, since they where not validating them enough.
They wanted help getting leads at a cheaper cost for their call center to reach out to. They where struggeling with high curn rate and bad leads, since they where not validating them enough.
Challenge
Challenge
Struggling with getting good leads, they where having a really high cost per lead and struggling with high frequency. This was because of the low variation of angels and concepts on the ads, meaning that they where hittin the same bad leads over and over again.
Struggling with getting good leads, they where having a really high cost per lead and struggling with high frequency. This was because of the low variation of angels and concepts on the ads, meaning that they where hittin the same bad leads over and over again.
What We did
What We did
We restructured the whole account. Also setting up separate landing pages, both whitelisted and directly tied to the brand. Adding quiz funnel steps to validate the leads. We also ramped up the volume of ads, to lower the frequency. Lowering the Cost per Lead from 7.8$ to 2.9$
We restructured the whole account. Also setting up separate landing pages, both whitelisted and directly tied to the brand. Adding quiz funnel steps to validate the leads. We also ramped up the volume of ads, to lower the frequency. Lowering the Cost per Lead from 7.8$ to 2.9$
MRKT and Gabriel has really made an improvement for us. Now we have 3 times the leads for the same price, and the churn rate is significantly better then before. We are super happy.
MRKT and Gabriel has really made an improvement for us. Now we have 3 times the leads for the same price, and the churn rate is significantly better then before. We are super happy.
Edvard
Edvard
Head of Marketing
Head of Marketing
